Product Marketer - вакансия 75857202

Developer Soft

Дата обновления: 15.01.2022

Город: Санкт-Петербург

Категория: IT / Компьютеры / Интернет

Зарплата: 120000

Тип занятости: Не имеет значения



Текст вакансии:


About our company We are a team of programmers working since 1998 to develop software and deliver support services for the DevExpress brand. We have been developing UI components and libraries, frameworks for data analysis, visualization and reporting, and other tools for .NET, HTML/JavaScript, and VCL. Our products are intended both for single developers and large teams; for everyone building robust rich UI applications. In other words, we are programmers making products for programmers. Our Core Values We do not like dull, tedious, and useless work, we like to move forward quickly and achieve high results, so we use Agile techniques. We welcome and encourage the exchange of knowledge, mutual assistance, initiative, and simple communication within the company. We consider and put into practice any proposal that leads us forward. We have almost no supervisors, but we have equal team members. We can do more together. We don’t hide who earns what and what we need to know and be able to grow professionally. We live by democratic laws. The best products and the best people are the two criteria that guide our work. For us, the most important thing is the energy and the desire to change the world around us. We are here to help customers reach their business goals and to help address the software needs of their enterprise. Your Role and Duties As the product marketer dedicated to TestCafe, you'll collaborate with nearly every other team in the company to bring the product to life across TestCafe’s existing and potential user base. You’ll balance analytics and creativity when devising marketing campaigns to showcase anything from a small bug fix to a massive feature release. You’ll dive deep into learning about TestCafe’s users, how they use the tool, and how to best communicate with them. On a day-to-day basis you’ll: Plan, develop and execute data-informed, high-impact product marketing campaigns of varying scopes that achieve key business goals for the open-source TestCafe tool and other commercial products related to the TestCafe ecosystem. Collaborate with other company marketers, product owners and managers, brand designers, technical writers, and full-stack developers to showcase TestCafe across multiple marketing channels. Researching customers in order to map out the nuances of a user lifecycle. Dig into data and speak with TestCafe users in order to understand our user lifecycle and how the tool solves peoples’ pain points (and how it could solve others). Write and edit copy of varying lengths, from a TestCafe tweet to a TestCafe blog post. Review and suggest improvements to TestCafe’s existing product marketing tools like lifecycle emails, the TestCafe website, and other TestCafe-related product descriptions. Engage in co-marketing activities with third-party developers and partners. Requirements It's important to us that the person we hire can thrive and be successful in this role. To do so, you have relevant experience: Two years of experience in product marketing. Strong English writing and spoken communication skills (at least at the Intermediate level) to work efficiently both with clients and foreign teammates. Ability to collaborate with software developers, technical writers, support engineers, product owners, product managers, evangelists, marketers from other teams, and coordinate their activity. Make agreements with other product teams and staff where necessary. Defining go-to-market strategies and positioning products and brands. Thinking out of the box for unique and creative ways to communicate product details with users across a wide spectrum of marketing channels. Independence and proactivity in the areas where no one knows what to do and how to do it. Mastering various marketing analytic tools, data dashboards, product specs, GitHub, and similar. Optional knowledge of JavaScript, HTML, CSS, Node.js, end-to-end testing at the level that allows you to understand user tasks and the product-market fit nuances. Benefits Our perks and benefits are designed to provide the freedom and support you need to grow personally and professionally. Here’s what that looks like: Official contract based on the Labor Code of the Russian Federation with competitive payment. Our level-based salary calculation provides a highly competitive rate based on your skills. Fluent schedule and work location (remote work). Work no more than 40 hours/week with a powerful desktop or laptop from us. Invest in your health and wellness: 100% paid sick leaves, private health insurance, gym compensation, etc. Support of constant education and personal growth development. Modern office in the center of the city near the subway. Business trips to foreign offices paid by the company. Company retreats, team buildings, hackathons. Our annual company-wide events are unforgettable.




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